Innovative in Active

Innovation is at the heart of Active’s ambition to grow sustainably. Science, technology and product development are central to our plans to keep providing consumers with great brands that improve their lives while having a positive impact on the environment and society.

Finding new ways to grow sustainably

All our innovations are based on key insights into what consumers want and need. We aim to develop products that have purpose, so that consumers choose them again and again. We work on a wide portfolio of projects, combining the search for breakthrough technologies with the constant drive to respond to competitors, move into new markets, and make Active’s products more sustainable.

The ingredients and products we develop through innovation, whether by ourselves or through our extensive partnerships with leading scientists, academic institutions, suppliers and specialist businesses, play an essential role in our ambition to make a positive impact on the world around us.

Many of the challenges of improving health and well-being, reducing environmental impact, and improving nutrition will be met through science and technology – and we want to be at the forefront of this work.

Excellence from lab to shelf

Our innovation process goes through three main stages:

• Research: Using modern equipment and technologies

• Development: Based on consumer needs in high quality packaging and precise capillary distribution system

• Product launch: Based on local knowledge – such as consumer preference, the regulatory framework, legal considerations and competitor products – as they ready a product for launch into a new market.