R&D department behind the scenes of active innovations

The people behind Active innovations

An experienced team such as scientists and product development experts and professionals in Active’s R&D constantly work and evaluate new products. In Active, the key to success is close collaboration, commitment and expertise.

Looking to the future – our Strategic Science Group

Active keep a close eye on emerging science and technologies, so it can stay in touch with – and ahead of – major developments, particularly in the area of personal and home care products.

Developing products – Discover, Design and Distribution

Active products are categorized into 3 core divisions: Personal Care, Fabric care and Home Care.

Active R&D organization works in each of these divisions, helping them deliver innovations through our process of ‘Discover, Design, and Distribution’.

Discover: What do consumers want – and what will they want in the future? The Discover team provides the bridge between the ideas generated by our Strategic Science Group and the vision of our brands, creating a path to embed great new technologies into our innovations.

Design: Turning a great idea into a great product is the responsibility of our Design Teams. Roles include technical project leaders, formulators, category packaging experts and other professionals who work closely with our marketers and our supply chain, so that the new product fits with brand ambitions and meets our manufacturing standards.

Distribution: Active with its intimate knowledge of local consumers and local technical requirements, works closely with local marketing and sales teams and our supply chain so that new products are launched on time and with maximum impact.